
Thumbnail Sketches

Digital Sketches

Revised Sketch

Revised Sketch

Revised Sketch

Prominent Letterform

Prominent Body Copy

Visual Hierarch is the arrangement of elements in a predetermined and graduated sequence of importance. Designers are tasked with communication of information such as names, titles, events, dates, locations, etc. The purpose of hierarchy is to communicate this information appropriately. In this project, I experimented with visual hierarchy by changing typographic variables in a composition using one typeface and upper and lower case characters making the letterform, body copy and title most prominent. Instructor: Michael Bulsiewicz