From observing how text and imagery interacts on shirts, I begin a treatment process that conceptualizes ideas of how to approach the audience. The treatment steps from only text to imagery in this order.
Next, the composition of drawings collects ideas to actualize a clear understanding of the theme. From understanding the style of the shop and the audience results a clear illustration of the environment.
At last, I scan drawings from the computer to image trace a digital composition. When it turns digital, editing the type, imagery, shapes and contrast creates easier readability of how it will look on the identity piece: the shirt.
This is me, wearing the shirt, promoting new illustration and collateral pieces of the shop.